Goibibo, an online travel brand, has consolidated its position as the second largest OTA brand in the country with a sustained focus on valued-based, tech-enabled product innovations. The company has seen a 65% increase in transacting users since January 2022, alongwith positive momentum coming in from tier II, III and beyond markets.
Currently, nearly 48% of new users and app downloads are from smaller towns across the country. There has been an uptick in users who opt for segment-specific features including Price Lock for flights and goConfirmed ticket for trains segment, and price offerings such as Daily Steal Deals.
Vipul Prakash, Chief Operating Officer at Goibibo said, “We are delighted with the traction that our recent value driven innovations have delivered. Our strong push on innovations in order to ensure that goibibo is positioned as the first port of call for the conscious traveller will continue as we attempt to further consolidate our position as India’s second largest OTA brand.”
Goibibo’s Youth Program has attracted more 230,000 youth as members – as they hunt for especially curated travel benefits and co-branded offers. In the coming months, as travel accelerates further, the brand is aiming to double down on its efforts to conceptualize and introduce new and innovative youth-based offerings.
Goibibo has also been focusing on introducing products that promise ease in booking and secures customers against any last-minute travel disruptions. For instance, goConfirmed ticket that helps train passengers with 3X refund for an unconfirmed ticket before chart preparation has been seeing a month-on-month increase in volume. Records indicate that one in every four passengers with an unconfirmed ticket opted for this feature.
Moreover, nearly 30% of passengers who are offered a 3X refund for an unconfirmed train ticket opt for a flight or cab against their booking, 45% opt for an upgrade in the train class and 25%-30% opt for an AC bus. Through goConfirmed ticket and other convenience-based offerings, goibibo continues to deliver on its promise of making travel hassle-free for its users.