At the end of 2020, the world was convinced that situations are going to change in the new year. Few parts had controlled the pandemic effort, while the others were still trying to cope up with it. Now, we have crossed a half year with the year 2021, and the only thing that we can rely on is experience. The tourism industry is constantly facing difficulties in standing back again to restart. But as every new up-gradation needs to change the approach, the tourism industry is beginning with some new concepts that were not very popular in India. Sustainable Tourism and rural Tourism are gaining focus and importance to save the tourism industry. These strategies are not brand-new but are strengthening positions to be carried out efficiently. Sustainable tourism practices in India are not new, bound together by the twin travel dicta of Bharat Darshan and Atithi Devo Bhavah, now known the world over through the medium of the Incredible India campaign. Rural Tourism exhorts tourists to spend quality time in a nuanced fashion by engaging them in different ethnic, indigenous, and aesthetic practices in rural areas. Let’s go through them and see what are they planning.

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